The host introduced Mandy from AnswerForce, who revealed their latest collaboration with JOC Analytics. Mandy shared her excitement about the partnership, emphasizing its impact on restoration businesses’ ability to track and analyze their call intake data more effectively.
JOC Analytics has a strong foundation in the restoration industry, with its team boasting years of experience, including former GMs of restoration companies. This partnership stems from a shared mission to empower restoration businesses with data. Over the years, Floodlight has seen their clients thrive with JOC Analytics’ tools, which offer a powerful way to track sales, conversions, and other operating metrics in real-time.
One of the key pain points in the restoration industry is the lack of attention to call intake data and its effect on the sales conversion flow. Mandy described how AnswerForce users often ask about their ROI, yet until now, there hasn’t been a clear way to track how inbound calls translate into jobs and revenue. This partnership changes that, providing a comprehensive view of the customer journey from initial call intake to job completion.
The integration of AnswerForce with JOC Analytics offers restoration business owners insights into call type, timing, emergency status, and call conversion. The new dashboards allow owners to understand how calls are handled, who responds, and how they translate into closed jobs. Whether a call came in at 2 a.m. and led to a substantial job or was a routine inquiry, business owners can now connect their marketing spend, call handling, and sales pipeline seamlessly. The process is simple: data can be connected through login access to AnswerForce’s portal or through automated data sheets.
The dashboards developed by JOC Analytics are based on Microsoft PowerBI and cater specifically to restoration businesses, offering both custom and out-of-the-box options. This means businesses can track everything from work-in-progress to a high-level overview of all operating metrics. The tools empower leaders to see how their business is performing in real-time, whether it’s month-to-date, quarter-to-date, or year-to-date trends.
The discussion also pointed out that while restoration companies invest heavily in marketing efforts like PPC and SEO, they often neglect to analyze call conversion and intake. With the combined insights from AnswerForce and JOC Analytics, owners can track how calls are contributing to their bottom line, improving the attribution of leads, and maximizing the return on their marketing dollars.
Learn more about how AnswerForce and JOC Analytics can elevate your restoration business with comprehensive call tracking and analytics. Schedule a demo with us Today!
